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We've all got a favourite building or structure - for some it's the Golden Gate Bridge, for others the Empire State Building or the Eiffel Tower. We think of these buildings as iconic, untouchable, beyond valuation but is that really true? Have you ever stopped to consider just how much they're worth in cold hard cash? In his new series 'Pricing the Priceless' engineer Kevin Cook will go on a mission to put a price tag on three of the world's most iconic monuments - the Eiffel Tower, the Great Pyramid of Giza and Grand Central Terminal in New York City. To value each building as accurately as possible, Kevin will attempt to price them up in three different ways. First, he'll be valuing it as a scrap dealer by breaking it down piece by piece and selling it off. Next, as an engineer he will discover how the building was constructed and how much it would cost to rebuild today. Finally, with the help of high-flying Wall Street analyst Vince Farrell, Kevin will be valuing the building's profit and cost margins as if he were buying a company on the Dow Jones index. And once he's bought it, he's going to bring it back home in a move to beat all monster moves.